63% of American Shoppers Say They Hate Their Friends

According to 1,000 people from across the country from personal budgeting software company YouNeedaBudget.com, 63% of people prefer shopping alone.

For the rest of us, we’d rather be with friends…

Modern retail is missing out on the social benefits of a traditional mall.

But how is an old-fashioned, waterhole mall, a better social experience than what we have today?

We are more social than ever; is it impossible for a digital experience to overtake traditional retail?

Both shoppers and retailers love social shopping! What’s innovating social retail?

Shoppers ❤️ Social Shopping

According to Dresser blog, shopping alone sucks:

  • Your Friends Can’t Give You a Second Opinion
  • It’s Less Fun Without Company
  • You Overlook Items Your Friends Might Pick Out

Retailers ❤️ Social Shopping

According to the YouNeedaBudget survey, 64% of adults said they end up spending more money when they shop with friends.

This makes me curious about social retail, so I built an app that can be added to e-commerce sites to test social retail behavior:

Browse Party

Browse Party is a video chatroom that can be added to any website. After a simple signup, a website owner receives access to a dashboard that includes a code unique to them. This code can then be copy and pasted into their website where they want the Browse Party tool to appear.


Dashboard Example 👇


Contact me if you’d like to add Browse Party to your site!