According to 1,000 people from across the country from personal budgeting software company YouNeedaBudget.com, 63% of people prefer shopping alone.
For the rest of us, we’d rather be with friends…
Modern retail is missing out on the social benefits of a traditional mall.
But how is an old-fashioned, waterhole mall, a better social experience than what we have today?
We are more social than ever; is it impossible for a digital experience to overtake traditional retail?
Both shoppers and retailers love social shopping! What’s innovating social retail?
Shoppers ❤️ Social Shopping
According to Dresser blog, shopping alone sucks:
- Your Friends Can’t Give You a Second Opinion
- It’s Less Fun Without Company
- You Overlook Items Your Friends Might Pick Out
Retailers ❤️ Social Shopping
According to the YouNeedaBudget survey, 64% of adults said they end up spending more money when they shop with friends.
This makes me curious about social retail, so I built an app to test social retail behavior with my own form of a digital shopping mall:
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